Grabbterapi - press

Press kit

For journalists
& media partners.

Dude Therapy, known in Swedish as Grabbterapi, is an early stage Swedish venture that explores therapeutic style conversations in everyday settings where men already talk. Trailer and English site are live. This page has facts, quotes, images, and contacts you can use right away.

Grabbterapi

Short overview.

Dude Therapy brings real conversations to places where men already feel at ease, like a fishing pier, a backyard grill, a gym session, or a workbench. The format lowers pressure by meeting people side by side during activity. We publish short form videos on TikTok and our site as the idea evolves. Dude Therapy is not a healthcare provider. For urgent needs, use local services in your country.

How the concept works

Conversations take place while moving or doing an activity

Settings include fishing, grilling, gym sessions, or hands-on tasks

The focus is on shared presence, not face-to-face pressure

Short videos are posted on TikTok and the English site as the format evolves

Quotable
statements.

- Henrik Sjöstedt, Founder of Grabbterapi ( Dude Therapy )

“We see the threshold drop when the conversation moves into familiar places. Early reactions online tell us many people recognise this in their own lives.”

- Henrik Sjöstedt, Founder of Grabbterapi ( Dude Therapy )

“Our goal is simple. Make honest talk feel normal and easy. We share what we learn and invite others to shape the format with us.”

Lindmeister, TikTok

“Brilliant idea. It is much easier to talk about feelings while doing something you are comfortable with.”

Cornelia, TikTok

“So good. I truly believe this will help more men and boys dare to open up and actually try therapy.”

Elin, TikTok

“The best talks with my dad have been in nature. He would never talk about his feelings in a sterile room.”

Blenda, TikTok

“Wonderful. Fantastic idea. Crazy that no one thought of this earlier.”

Selected public reactions from TikTok